CASE STUDY
Online pharmacy achieves +33% in customer acquisitionand +27% in customer lifetime value (CLV)from price comparison traffic

CASE STUDY
Online pharmacy achieves +33% in customer acquisitionand +27% in customer lifetime value (CLV)from price comparison traffic

The Challenge

1. Low conversions from the traffic coming from price aggregating websites, such as Skroutz and Bestprice.
2. 63% bounce rate with customers coming and going to compare prices amongst competitors.
3. Low brand loyalty to buyers from this channel (vs loyalty to the price comparison site).

The Socital Mandate

1) Increase Customer Acquisition rates and optimize the acquisition process.
2) Help the client stand-out from competition and collect valuable point of contacts in order to build brand awareness.
3) Increase customer lifetime value (CLV), by surfacing tailor made recommendations matching visitors’ preferences.
The Solution used


Tracked domains that visitors arrived from, such as Skroutz or Bestprice, and created
targeted pop-ups that would best convert visitors.


Created targeted campaigns based on product and presented an exit pop-up offer if visitor showed intent to exit the website.


Offered a time limited discount through a newsletter subscription pop-ups, in return
for completing the purchase within one day.

Currently, our customer is using the following Socital products: