CASE STUDY
Leading home fashion brand increased average order value by 22%

CASE STUDY
Leading home fashion brand increased average order value by 22%

The Challenge

Our client faced numerous difficulties:
1. 70% Cart Abandonment rate and
2. Poor click-through rates,
leading to increased marketing budgets and
ineffective retargeting

The Socital Mandate

1. Convert more of the store’s online traffic into known newsletter subscribers.
2. Create complete profiles for those subscribers
including name, gender, age, interests, brand affiliations
and behavioural data.
3. Build personalized experiences online based on
visitors’ behaviour.
The Solutions used

Solution A
In order to engage first time shoppers the client used personalized, time-limited discounts:


Offered a 10% discount for a purchase completed during the first visit to the store.


Reduced the temptation to walk away empty handed.


Created a sense of urgency encouraging customers to act immediately.

Solution B
In an attempt to build loyalty with their returning visitors, they offered them a time-limited free shipping option, which:


Increased the total number of orders placed
in the e-shop by 152%


Decreased the time between first and second
order by 30%.


Increased engagement
with the brand.

Currently, our customer is using the following Socital products: