CASE STUDY
Leading Home Fashion Brand increased Avg Order Value from personalized on-site campaigns by 22%

CASE STUDY
Leading Home Fashion Brand increased Avg Order Value from personalized on-site campaigns by 22%

The Challenge

The biggest challenges our client dealt with
online sales was:
1. 70% Cart Abandonment rate and
2. Low conversion metrics,
which led to losing out on a lot of potential revenue because the company had no way of re-targeting unidentified customers

The Socital Mandate

1. Convert up to 10% of the store’s online traffic into known newsletter subscribers.
2. Create complete profiles for those subscribers
including Name, Gender, Age, Interests, Brand
Affiliations and Behavioural Data.

3. Build personalized experiences online based
on visitors’ behaviour.
The Solutions used

Solution A
In order to delight first time shoppers with personalized, time-limited discounts, the client:


Offered a 10% discount for a purchase completed during the first visit to the store


Reduced the temptation to walk away empty handed.


Created a sense of urgency encouraging customers to act immediately.

Solution B
In an attempt to built loyalty with their Returning visitors, they offered them a time-limited Free Shipping option, which:


Increased the total number of orders placed
in the e-shop by 152%


Decreased the time between first and second
order by 30%.


Built trust and constant communication
with the brand.

Currently, our customer is using the following Socital products: