CASE STUDYLeading fashion e-shop increased sales by 2x
CASE STUDYLeading fashion e-shop increased sales by 2x
The Challenge
The online retailer was using e-mail marketing as the major way of promoting new products and offers. As their mailing list was growing over time:
1. CTR was dropping below 1% and
2. Unsubscribe rate was hitting 0.5%.
1. CTR was dropping below 1% and
2. Unsubscribe rate was hitting 0.5%.
The Socital Mandate
1. Understand who their visitors are and what type of products they are most likely to buy based on their demographic, personality, interests and brand affiliations.
2. Find a way to sustainably expand their mailing list with the right customers.
2. Find a way to sustainably expand their mailing list with the right customers.
The Solutions used
Solution A
The client analysed their pre-existing email database (50k)
through Socital’s “Email Database Analysis” tool and:
through Socital’s “Email Database Analysis” tool and:
turned 65%
of their plain emails
to complete profiles
of their plain emails
to complete profiles
segmented
their newsletter
by gender
their newsletter
by gender
greet recipients
by their
first name
by their
first name
Solution B
The client implemented Socital’s newsletter subscription activation
used a mix of incentives based on visitors’ on-site journey
differentiated
message
for men and women
message
for men and women
engaged with their visitors
at the moment
they were more likely
to submit their personal data
at the moment
they were more likely
to submit their personal data
Currently, our customer is using the following Socital products:
