Rich Customer Profile

Socital’s technology enriches a customer profile with a person’s true interests and affinities, combining machine learning and data science to understand, rank and weight what is most important to each person at that moment in time.

  • Securely & Ethically Collect up to 25K Data Point per Person
  • Transform your existing Customer Data into Competitive Advantage, Revenue, and Profit
  • Put your Personal Data at the centre of your Marketing Strategy

Τry it now!

Basic Profile Data

Once you’ve added social engagement tools from Socital, your users can authenticate via Facebook, Twitter, Google, Linkedin, etc. When your users log in, they allow you to fetch their profile data and we collect & store them in your database. The basic profile data is available without additional permissions from the social media providers. It’s as simple as that and you start collecting in 5 minutes!!

Basic User Profile Data
First Name
Last Name
Profile Name
Age
Gender
Current Location
Profile Picture
Native Language
English Speaker
Email
About Me
Friends Count
Influence Score
Social Media URLs
Public URLs
Acquisition Date
Acquisition Time of the Day
Social Media Provider
Did we tell you we use advanced image recognition and face analysis technologies to accurately predict age and gender?

Extended Profile Data

Once you’ve added social engagement tools from Socital, your users can authenticate via Facebook, Twitter, Google, LinkedIn, etc. Your Socital success team will guide step by step on how to obtain extended data sets that give you relevant customer data.We apply the latest technologies to further process large amounts of unstructured data so your marketing team gets only relevant ready to act on information.

Basic User Profile Data
General Interests
Interest Graph
Brand Affinities
Sentiment analysis
Locations of Interest
Personality Traits
Spending Capacity
Birthday
Career Level
Job Title
Education
Industry
Likes
Influencers
Events
About Me
Mutual Friends
Relationship Status

Customer Segmentation

Easily create and micro-target audience groups. Target based on demographics, interests, personality, customer journey phase, real-time intent, location, subscription status and more. Combine proprietary data into a single user-centric profile and address real-time need across channels, journey contexts, and most-likely touch points.

Request your Personal Demo of Socital

Schedule your 15 minute demo and speak with one of our ecommerce specialists
to answer any questions you may have.